The infrastructure

The same AI workforce can answer the leads, too.

Marketing fills the funnel. But a lead you can't answer is just a bigger bill. The infrastructure that runs our marketing can also run your front desk: an AI that answers every call and message, qualifies it, and books it. When it does, the marketing-sourced lead becomes a booked appointment, and nothing you paid to acquire leaks out the bottom.

01The closed loop
The closed loop · this is the Instrument stage

A click becomes a booked appointment.

Marketing fills the funnel. The AI front desk catches every lead it produces and books it. Nothing you paid to acquire leaks out the bottom. This thread is what powers the Instrument stage of the operating loop, end to end.

Sample data · illustrative. One month of a representative account, not a client's numbers.

02The attribution
What a marketing-only agency can't see · the Diagnose stage

One thread, all the way to the calendar.

Because we run the front desk that books the lead, we can follow the thread from the ad click to the booked appointment, and tell you which channel produced it. That's the attribution chain the Diagnose stage reads every week, and a marketing-only agency structurally can't close it.

Attribution · click to calendarSample
Qualified leads
86
this month
Blended CPL
$48.69
-11% MoM
Top volume
Google
$4,187 total spend
Booked
38
$110.18 / booked
ChannelSpendLeadsCost / leadBooked
Google Search
$2,60439 +5 MoM$66.7717
Meta
$1,58325 +4 MoM$63.3211
Organic search
$015 +2 MoM7
Referral
$07 −2 MoM3

Because the AI front desk books the lead, we can follow one thread from the ad click all the way to the calendar, and tell you which channel produced it.

Sample data · illustrative. A realistic example month, not a client's numbers.
03The guarantee

The full-loop guarantee

Your first marketing-sourced booked appointment within 60 days, or the next month is on us.

Run the marketing and the front desk together, and the outcome we stand behind moves all the way down the funnel. A marketing-only agency can't offer this, because they don't control the desk that does the booking.

04The cost structure
Why it costs less and reads cleaner

Senior oversight, an AI production layer.

It costs less and reads cleaner because the production runs on the AI layer while a senior operator owns the strategy and reviews the output. You pay for a department's result, not a department's payroll, and you can see every number that gets you there.

Respond to a web lead in 5 minutes instead of 30 and you are 21× more likely to qualify it.

MIT / InsideSales Lead Response Management Study

27% of calls to home-services businesses go unanswered, and under 3% of voicemail-bound callers leave a message.

Invoca, 2024

This is one part of a bigger platform.

The marketing agency is how most people meet us. The AI infrastructure behind it, the chat and voice agents, the CRM, the whole communication stack, is the full Syntherly platform.

See the full AI infrastructure