Syntherly Studios

Corvane Heating & Air

Concept brand

A heating and air brand built from scratch: logo, colors, stationery, the van, and the ads that use them.

Brand
Corvane Heating & Air (fictional)
What we made
Brand system, stationery, van livery, a spring tune-up ad in three sizes, a five-card carousel
Status
Concept work to show our range

Corvane is a fictional HVAC company. We built it the way we would build yours: logo, colors, type, stationery and the van.

The ads lead with the price, name the date and avoid jargon.

Concept brand: Corvane Heating & Air (fictional). Navy and copper Corvane stationery on a light grey surface: a binder open to an estimate sheet, a service tag, an envelope and a card.
Stationery: estimate sheet, service tag, letterhead, envelope, binder
Concept brand: Corvane Heating & Air (fictional). The Corvane mark on the rear quarter of a cargo van, in the livery we designed.
Van livery

Corvane Heating & Air is a concept brand we made (fictional).

Spring tune-up ad

Feed, square and story

Concept brand: Corvane Heating & Air (fictional). A technician in a slate-blue polo and navy overalls checks an outdoor air conditioning unit on a sunlit house wall with an infrared thermometer. Text on the wall reads: Cool before Harbor Valley heats up. $89 spring AC tune-up. Book by May 15. Corvane logo below.
Feed
Concept brand: Corvane Heating & Air (fictional). A technician holds an infrared thermometer to an outdoor air conditioning unit mounted on a stucco wall. Text on the wall below the unit reads: Cool before Harbor Valley heats up. $89 spring AC tune-up. Book by May 15. Corvane logo below.
Square
Concept brand: Corvane Heating & Air (fictional). An outdoor air conditioning unit on a warm stucco wall, with a technician checking it with an infrared thermometer. Below the unit, text reads: Cool before Harbor Valley heats up. $89 spring AC tune-up. Book by May 15. Corvane logo below.
Story

Corvane Heating & Air is a concept brand we made (fictional).

What a tune-up checks

Carousel, five cards

Concept brand: Corvane Heating & Air (fictional). A technician in a dark work tee and overalls reaches into an opened outdoor unit. Text reads: What we check before the first hot day.
Card 1
Concept brand: Corvane Heating & Air (fictional). An outdoor unit with its front grille off and the fan exposed. Text reads: Clean coils. We open the unit and rinse the coil, so it moves heat without straining on the first hot day.
Card 2
Concept brand: Corvane Heating & Air (fictional). An outdoor AC condenser on its pad beside white siding. Text reads: Every outdoor unit gets the same check.
Card 3
Concept brand: Corvane Heating & Air (fictional). Gloved hands work on a condenser fan motor laid on its top panel. Text reads: Parts tested before they fail. We test the capacitor, the contactor and the fan motor, and show you what we find.
Card 4
Concept brand: Corvane Heating & Air (fictional). A technician checks a wall-mounted AC unit with an infrared thermometer. Text reads: Cool before Harbor Valley heats up. $89 spring AC tune-up. Book by May 15. Corvane logo.
Card 5

Corvane Heating & Air is a concept brand we made (fictional).

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Concept brand: Corvane Heating & Air (fictional). A Corvane Heating & Air cargo van in the livery we designed, seen side-on on a city street.

Corvane Heating & Air is a concept brand we made (fictional).