The 7:12 landing page · Drayton Comfort Co.
The full landing page behind our fictional HVAC campaign: the ad's promise, carried from headline to footer.
The brief
Drayton Comfort Co. is the fictional Fort Collins HVAC company from our demonstration campaign, The 7:12 call. The ads made one promise: every after-hours call answered and booked. An ad that strong usually dies on a page that says something else. So the brief was message match: carry the ad's exact promise onto the page it points at, in the same mini-brand, from the first line to the footer.
The approach
- The hero is the campaign hero, word for word. The headline the ad promised is the first line the click reads, next to the same live-call panel: a 9:04 PM call ending in a booked 7:30 AM appointment.
- Below it, the page argues in the owner's order. The leak first, as two timelines of the same 7:12 PM call, one ending in voicemail and one in a booked job. Then how the answered line works. Then the trade-credible service grid, because a phone promise from a company that can't fix a furnace is worthless.
- The close reuses the campaign's strongest move: call us after 6pm tonight. The phone line is the demo, so the page never has to oversell it.
- One coded page on the Drayton mini-brand: furnace navy, ember orange, cold-snap steel, Oswald condensed over Inter. Rendered at 1440 and 390 through real device emulation. No photography and no generated imagery; every panel is HTML and SVG.
- Same claims discipline as the campaign. The only external figure on the page is verified call-tracking data: 27% of home-services calls go unanswered, and under 3% of callers sent to voicemail leave a message (Invoca, 2024).
The result
- A complete responsive landing page that agrees with its ads from headline to footer, labeled as a demonstration on the page itself. No invented reviews, no stock anything.
- With the campaign next to it, the pair shows the chain we actually sell: the angle, the creatives, and the page that catches the click. Pointed at a real HVAC company, only the name and the phone number change.
The artifact
See the real thing
Every page below is the real render. Click any spread to view it full size.
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