Lead magnet · field guide
An 11-page guide we give away: the copy, the diagrams, and the worksheet, all designed in-house.
The brief
A give-away guide has to earn the email it asks for. The Phone-Coverage Leak Audit is an 11-page field guide we designed whole: the argument, the diagrams, and a worksheet the reader actually fills in.
The approach
- Structured as a working tool, not a brochure: the reader walks four coverage windows in order and leaves with a scored audit of their own phone line.
- Written for owners who think in missed calls and lost jobs. The language is theirs, never marketing vocabulary.
- Designed on the same token system as the brand book and rendered to vector PDF, so it reads like a publication.
The result
- It demonstrates the full lane in one artifact: offer thinking, copy, information design, and production, the same chain a client lead magnet goes through.
The artifact
See the real thing
Every page below is the real render. Click any spread to view it full size.
Want this caliber on your brand?
Book a call and we'll walk you through how a piece like this gets made, and what it looks like pointed at your business.