Moving-day checklist
A give-away document for the moving-company prototype: a 4-week countdown checklist a customer actually fills in, designed whole.
A moving company earns the booking before the truck arrives, in the planning. Meridian Move Co., the Charlotte mover from our moving-company industry prototype, needs a give-away worth the email it asks for. So we designed a moving-day readiness checklist: the 4-week countdown a customer works backward from their date, the same one the company walks every booking through.
- Structured as a working tool, not a brochure: four time blocks (four weeks out, two weeks out, the last 48 hours, moving day), each a short two-column list the reader actually checks off.
- Written for a homeowner mid-move, in plain steps, defrost the fridge, photograph anything valuable, check the truck is empty before it pulls away. The language is theirs, never marketing vocabulary.
- Designed on the Meridian brand world, slate-navy and warm clay on packing-paper white, the humanist display face for heads. A single coded HTML page, print-true at letter size.
- Claims discipline: no figures, no promises, just the checklist. The document carries a visible prototype and sample-document label, and the phone number is fictional.
- One designed document that demonstrates the give-away lane on a third vertical: the offer thinking, the plain copy, the information design, and the production, the same chain a real client's lead magnet goes through, on their brand instead of ours.
See the real thing
Every frame below is the real coded render on the Meridian Move Co. world, no photography and no generated imagery. Click any panel to view it full size.
This world, pointed at a real mover.
Meridian is the architecture we deploy for a moving company: the angle, the brand, the receipt, and the page that catches the click. Pointed at a real business, only the name and the numbers change. Book a call and we will walk you through how it gets made.